Too often we find that an opportunity is not an opportunity. Unfortunately, we find it out much too late. Late as in we’ve already counted on it as a “sure sale,” or we’ve spent money on trips, expenses in general or valuable time that can’t be recovered. The purpose is this article is to explore the great “Why?”
A good part of our answer has to do with human nature. Most of us want to believe in people. This leads to “glossing over” many of the points of any discussion as opposed to asking the hard questions. We fail to do the necessary due diligence by asking for proof. We don’t because we’re either afraid to hear the answer, don’t want that answer or afraid of offending the person with whom your attempting to conduct business.