The first rule of sales is to listen. Actually, the first rule of any relationship should be your willingness to listen. Listen carefully.
A friend of ours whose name is “Don” has a talent for listening. It is perhaps his most endearing quality. Don’t get me wrong. He’s a very good man. It’s just that his talent for listening rises above all else. When he meets you for the first time or the twenty-forth time, he always looks you in the eye with a very firm hand shake and for the next few minutes, it’s clear to him that you are the only person that matters. In fact, you’re the only thing that matters.
A few minutes of being treated this special and you’ll swear that he has your best interest at heart. Why? Because he knows you!
Why would someone he has only met a few short minutes ago, for the very first time feel as though “he knows me?” The answer is in his ability to listen with real intent. He is the only one that can do it? No. Over the past sixty years I’ve met perhaps ten or so people with this very special skill. I’m always surprised to find that most of them don’t even recognize that it is a skill. To them, its who they are. Upon closer examination you’ll find that they typically put others interests in front of and not above their own.
How would others rate you?
Just a thought . . .