I’m fortunate because my name is DR. No, it’s not my initials although it is also my initials. If you take the D from DR and the R from Rawson, then it’s my initials, otherwise, if you’re referring to me as DR, it’s my name.
Branding for me began years ago. It never began in earnest until a website was built for me and this picture was used:
Today, people have come to expect many things from me but to be sure, my picture has also become my brand. A year or so ago, I decided to also have it represent my principles and values and so I started the website called The Seal of Liberty Society.
It started last April and we have a few members, most of these are by word of mouth. Any money made from the site goes to All as One. It supports an orphanage for about 100 children that have lost their parents in the well documented massacre for the well known blood diamonds.
What do you do that consistent in your nature? What are you known for? If you had to summarize your position or philosophy, what would it be?
My life philosophy is simply, “How can I be helpful?” What’s yours?